Caroline & Phil’s social media strategy for the Robert Walters Group earned us the accolade as a Top 3 Most Socially Engaged Recruiter on LinkedIn for three years running.
The accolade is awarded to recruitment companies who have built strong social engagement strategies and is based on interactions with LinkedIn’s 500 million members. More specifically, the ranking takes into account social reach, employee engagement, talent brand and content marketing power compared to competitor recruitment firms with over 500 employees.
We went from a standing start, with little social engagement and used a smart content-focused strategy to grow both reach and engagement. With a small budget, this achievement reflected our ability to integrate social media into a business, harnessing the power of LinkedIn. It also demonstrates our strength in sharing high quality, useful content which staff and followers engaged with and shared with their networks.
The list is based on extensive analysis of the interactions between over 60,000 staffing firms, 627,000 consultants, and LinkedIn’s 500 million members.
Measuring the most socially engaged
The key to performing well in the Most Socially Engaged Ranking is consistency across these metrics:
- Content marketing: measures content efforts through members’ engagement
- Social recruiting: measures how employees engage
- Reach and engagement: overall presence on LinkedIn
About the Robert Walters Group
Established in 1985, Robert Walters plc is a world-leading specialist professional recruitment consultancy and recruitment outsourcing business with 4300 staff in 31 countries worldwide.