Free online yoga classes with Alex Benasuli

Come and be inspired by Alex in these meditative free-flowing yoga classes

Six weeks into lockdown and the 300 team is getting a little stiff from working long hours supporting our clients. So we joined our friend and professional yoga teacher Alex Benasuli for his restorative online yoga classes.

We got so much out of the sessions that we asked Alex if we could share his classes with all our clients. He has a lovely community meeting on Tuesdays at 8am – 9am and Fridays 3pm – 4pm BST and we’d be delighted to see you there.

The classes are suitable for all levels and you’ll leave with a refreshed mind and a spring in your step.

How to register

Friend Alex on Facebook: Alex J. Benasuli or on Instagram @lonalex69 and then just send him a direct message mentioning 300 and he’ll add you to the class.

About Alex
Alex came to yoga as a result of a physical injury but stayed for the mind, body and soul exploration. Ever since, his practice and teaching have been about getting present though body and breath awareness as a way to decrease suffering and increase joy.

Alex teaches a strong, flowing yet forgiving practice, grounded in earth energy but with the passion of fire and the lightness of air. For Alex, the practices of yoga, physical and other, are about reestablishing connection to self, community, and the universe and, by doing so, creating the space for gratitude, humility and love to thrive. His teachers in the US, Europe and India have inspired him to be of service. 

Alex also teaches online at Triyoga

Join us on Tuesdays 8-9am or
Fridays 3-4pm BST

Launching We Are Together t-shirts to support NHS workers

We started We Are Together T-shirts as a side project to inject a bit of fun, love and positivity into your day.

Like many, we’ve found ourselves looking for ways to do our bit. So we created our certified organic T-shirts to help NHS workers.

Our high-quality T-shirts are made on the Isle of Wight in a renewable energy powered factory. They are made to order, so there’s no waste.

And we only use certified organic cotton and eco-friendly dyes with no animal derivatives. Even better, everything comes in funky wrapping paper using plastic-free packaging.

Choose a batch for your colleagues, adding your company logo. Or send a beautiful, high-quality t-shirt to a friend or loved one. For men and women, in all sizes and lots of colours.

Order yours at all proceeds go to NHS Charities Together

Phil wearing his T-shirt personalised with our 300 logo

300 is a full-service communications consultancy with a great design team. Drop us a line if you need help bringing internal or external campaigns to life at

Get the introductory guide to handling journalists

Dealing with journalists can be daunting. This free guide pulls together some key advice for working with journalists from press to online and broadcast. Created by 300 and PR expert and BBC presenter Martyn James.

Learn more about:

  • What journalists are like
  • The obstacles to getting your message across
  • How to prepare for an interview
  • How to take control in an interview situation

Read our introductory media guide here

Related article:
Read Martyn James’s top ten tips for best practice crisis communications

Let us know if you need help with your media and PR strategy:

Top ten tips for best practice crisis communications

Media expert Martyn James joined 300 for a Q&A style webinar on managing company communications on Tuesday 31 March.

Martyn James is a media relations specialist, broadcast media expert and regular TV and radio commentator, including Rip Off Britain, You & Yours and BBC Breakfast. Here’s a summary of what we learnt from Martyn.

Don’t focus on deflection
Martyn talked us through his unique, ethics-focused approach to media relations and communications. In simple terms, it means focusing on actually answering the difficult questions posed by your staff and journalists rather than ‘spinning’ an answer.

Avoid bridging technique
This is the ‘dark art’ of the Tony Blair era! It involves turning the question around to: “what people really want to know is.” Martyn said this technique just does not work and disengages the audience. If we think about our frustration when we hear politicians do this on Question Time we know it’s a turn-off.

Articulate what you do well and your danger areas
Instead, Martyn recommends spending time thinking about what your organisation does well and not so well. Look at the areas where you might be in danger and address those questions head-on. This will actually engage your audience rather than talking down to them.

“Remember you will be tarnished with the crimes of your overall industry too so make sure you articulate your difference.”

Martyn James, media expert and broadcaster

Honesty – tell people what you can not tell them!
Key to communications is honesty with your audience. If you can’t share sensitive information tell people why. If you don’t have visibility, tell people rather than bluster. People can handle the truth far better than you expect.

Real Life Example:
Caroline Watkin, 300 co-founder, shared an example of Richard Francis, CFO at Netcentric, who managed many buyouts including when Day Software was bought by Adobe. When he was at Myriad, they faced a difficult financial situation and he told the staff he wasn’t sure if they’d have jobs in three months’ time, but could promise an amazing experience that would be great for their CV. They loved this approach, and everyone stayed.

Do the right thing and do the next right thing…
How you say things makes a big difference. But focusing on doing the right thing makes more long term business sense and means we can communicate with authenticity. Many CEOs argue against it because they think it costs more. Even when times are tough taking the long view wins out.

Join our best practice crisis communications group on Workplace from Facebook.
Sign up here

“The stories of doing the right thing become company folklore and build customer loyalty.”

Caroline Watkin, 300 Co-founder

Say one thing and say it well
Simplicity is key. In a crisis, the normal comms principles still apply. Every email, every post, every video, every team message; decide the key point and build your message around that. Put the key messages upfront. Make it easy for people. What’s the one thing you’d like people to remember?

Get your key point across in less than two sentences 
You should be able to explain what your firm does in one sentence/breath in order to get your message across to journalists and in fact, any key audience.

Understand the journalist’s role and point of view
The average salary of £27k. Junior reporters often start out at £12k. They work under immense pressure to meet deadlines. They are processors of knowledge rather than retainers of knowledge and have an agenda for their publication or broadcast that’s different to yours. Understand them to avoid frustration.

What is your audience going through? What are your staff going through? What would you want to know if you were them?

Be adaptable
Things are changing repeatedly so keep on your toes and be ready to change your approach, don’t stick rigidly with a line if it’s becoming clear the story has moved on.

Here’s a link to get all our best practice communications assets

This includes:
1. Introductory Guide to Dealing with Journalists
2. Download the webinar recording
3. Join our multi-company group on Workplace from Facebook

Watch the webinar recording:

Let us know if you need support with media training, or help talking to your people and customers more effectively: Read more about how we help companies with crisis communications here.

10 tips to help you survive working from home

Two years ago I made the permanent transition from office-based to home-based. To be honest, it hasn’t always been easy, and despite the upsides, there is only so much office banter you can have with your dog (sorry Benji). 

Now, most of us are “work from homers”, so I thought I would share my top 10 tips for staying sane and productive in these times of isolation. It’s a good time to relook at your routine and see if we’ve fallen into bad habits…

  1. Start and finish at the same times you would in the office. Ditto for lunch and breaks.
  2. Put on your game face, get dressed in your normal work clothes and get out of your sweatpants (unless they used to be your work clothes).
  3. Tidy your workspace – clutter will distract you, set yourself up to focus. It’s worth stopping for 15 minutes and having a reset – even if you’re very busy you’ll feel the benefit.
  4. Make sure you have access to the tools you need to do your job. If you’ve been putting off upgrading your internet connection and getting a decent-sized computer screen, now’s the time. Even with the end of lockdown in sight we’re all going to be doing more flexible and remote working.
  5. Use video meetings whenever possible. It’s so important to see your team. If you’ve been putting it off, make the change today.
  6. Make sure everyone else in your team is on the same page and agree on how you are going to work together. It’s good to check in and see how everyone is finding the current set up.
  7. Use a platform like Workplace to collaborate and access essential documents.
  8. Schedule in a video team chat at least once per day. Find out how your colleagues are doing, check in to see if anyone is struggling, share some jokes, your Spotify playlist, etc.
  9. Get out, have a break, take a walk, stretch out, go for a run, do some yoga. Join us at Alex Benasuli’s free online yoga classes.
  10. Don’t be afraid to share your feelings. You may love being at home, but it still may also be the worst thing that could happen to you. Don’t keep those feelings to yourself, you will be surprised just how many people feel like you.