Month: July 2019

I’m a seasoned marketer and expert in communications. Whether that’s in the digital world of apps, mobile, social, blogs, web and email, or through the stuff you can hold in your hands: direct mail, brochures, guides or annual reports. I’m equally at home crafting brilliant internal communications for my clients.

At the end of the day, it’s about figuring out what you want to say, who you want to say it to and creating a message that suits the medium.

It sounds easy when you put it like that but if we’re honest most consultants don’t help their clients say anything memorable. And that’s what makes me different from everyone else.

I help businesses answer the seemingly simple, but toughest questions: what’s the key thing your business wants to stand for, what’s its unique story and how do you tell that story in a way that makes sense to customers and investors?

For example, at Robert Walters, this global recruitment group was lucky enough to sponsor the iconic rugby brand: The British & Irish Lions. I created a campaign that spoke to the joint values of the recruitment brand: Robert Walters and The Lions. The campaign engendered genuine emotion, take a look here.

We went from 300 to 20,000 Facebook likes had 45% of our audience talking about us, reached 50,000 unique web visitors in 4 months and received 18,000 YouTube views.

But I think what really makes me stand out is that I have lots of great ideas and know how to execute them. Don’t just take my word for it, take a look at the interview guide I created in Manga style for the Japanese market.

My key skills:

Marketing, communications and content strategy with a proven track record of delivering campaigns. Workplace by Facebook expert with the ability to coach board members to develop their own authentic voice.

Give me a call

If you want to talk communications, Workplace by Facebook, horses or salsa dancing, give me a call today on + 44 (0) 7946 524 304 or email caroline.watkin@the300.co

We’re a creative communications agency.

Let us tell you why we’re a bit different.

For one, we’ve been in your shoes – we’re not ‘agency’ people.  We are senior digital communications specialists who’ve worked at the coal face of marketing and communications for the past 20 years. 

Poacher turned gamekeeper if you like. Frustrated by agencies (big and small) who didn’t get the commercial realities of our business, or who failed to deliver truly mobile website design, we realised we had some unique insights. 

In fact, we felt so passionately that it set us on a bit of a mission to prove ourselves.  And that’s how 300 came to be.  Now we work with a range of clients from consumer brands, and food manufacturers to professional services.

We truly understand digital communications, we can deliver on the detail needed to create internal communications, websites, email, apps, digital publications, and we can stop you making expensive mistakes. 

But we also understand how to integrate your on and offline presence, internally and externally to make one coherent brand story.  It’s surprising how many agencies say they can do this but actually fail to deliver.   

We can help set your course with strategy and planning, for your whole business or a campaign. And we’re dab hands at creating beautiful words and pictures that will bring your social, website or internal campaigns to life.  

We’re passionate Workplace by Facebook partners:

• We link your business drivers and values to your Workplace strategy so you can achieve real results.
• We won the Best Workplace Launch at the Workplace Transform Awards for our innovative use of the platform.
• We are unique in offering deeply integrated Chief Workplace Officer services.

Oh and we’re big fans of the Spartans legend where a bit of smart thinking from a bunch of determined die-hards beat the might of the Persian army.

Give us a call on 07813 159019, or drop us a line and see how our commercial creativity can help your business today. Find out more about 300  founders Caroline Watkin and Phil Jenkins.

I’ve got a Computer Science Masters degree so I’m fluent in ‘geek’ but I’m a creative marketer too. ‘Creative’ has to be one of the most over-used words, so why should you believe me?

Well, for one I’ve been advising companies and delivering creative digital strategies that really work for over 25 years.

As digital marketing director at Robert Walters Group I implemented Workplace by Facebook for three global brands and over 4000 staff, an enterprise-level Adobe content management system, launched over 200 websites in 10 languages across 28 countries, created award-winning apps and was named in the global top 3 #mostsociallyengaged recruitment company on LinkedIn, three years running.

One of my favourite projects solved the problem of Japanese job seekers being nervous about interviewing at Western companies. I pitched the idea of a Manga style interview guide to Robert Walters’ Japan business.

I secured the funding, created a unique user interface, delivered great content and launched it to market. It was named one of the Telegraph’s top apps – in good company with the Economist, BBC News, and Flipboard.

I have a unique ability to solve business problems through creative digital communication. I see to the heart of an issue and help others do the same. It’s proved to be my most valuable asset. Now I work with a range of clients from Finsbury Food Group, SRM and Samaritans.

Phil’s past lives

My past lives include: professional sailor, art school grad, photographer and computer geek.  I like to think this makes me a little smarter than the average bear. It certainly gives me the fire to implement new ideas and stand behind them.

My core skills:

Award-winning communications and digital marketing. From strategy to delivery across a global audience.

Four Phil facts

• I’m the one who people turn to in a crisis
• You can put me in front of the board, marketers, designers and geeks
• I love kite-surfing, sailing, falling off surfboards, Monocle magazine, and my kids
• And I tell a good tale (all those years at sea)

If you want to talk workplace transformation, digital communications or falling off surfboards, get in touch.

Get in touch

Give Phil a call on + 44 (0) 7813 159019 or email pj@the300.co