Remembering Phil one year on – who’s your most memorable colleague?

Today marks the one-year anniversary of the death of my business partner, best friend and co-founder of 300, the inimitable Phil Jenkins. 

I wanted to take a moment to remember him, the joy he brought to my working life, what I learnt from him and encourage you to take a moment of gratitude for a colleague who’s shaped your journey.

If you knew Phil, I know you’ll have great stories of your own, please drop us a line at

For those of you who didn’t have the privilege of meeting Phil, he was warm, funny and could say the most inappropriately hilarious things and joyously could just get away with it.

“A true gent”, “young at heart”, “a whirlwind of utter joy"-  just some of the ways Phil’s friends and colleagues describe him. After a chat with Phil you instantly felt happier, more hopeful and believed anything was possible.

He gave people opportunities and they never forgot: like Naomi: “Phil remains to this day one of the most welcoming, funny and kind bosses!”  

He even cheered people up on the way to work, like Dominic: “I had the tremendous privilege of travelling into London with Phil for several years. Whatever the weather or time of day, he never failed to bring joy and compassion into every journey.” 

Phil reinvented himself several times through life, from art school rebel, professional sailor, recruitment consultant, Masters student, photographer, digital marketing director, 300 business founder, and who knows what reincarnations were to come next. 

Phil died at 56 years of age. Far too young. 

But he left a lasting legacy.

When I was battling in the corporate world of communications he recognised something in me. He believed in me and my skills in a way that no one had done before. He was the best boss I ever had and the best human being. He brought out the best in me and I did the same for him.

Leaders need epic followers, we often forget that. 

But the real magic at work happens when the follower becomes a partner.

And then you’re an unbeatable team. 

Our Big Boss at the time described us as “a many headed hydra” which we took to mean Big Boss was mildly frustrated they couldn’t “divide and conquer”

(Ooh, and if said Boss in this newsletter list? We respected it 😉 )

Like many, we got frustrated with the corporate world, plotted our escape and 300 Communications was born. Fed up with working with big creative and comms agencies who just didn’t get the realities of corporate organisations we thought we could do better!

Over the last five years we’ve launched new communications platforms for clients, turned around dire communications and poor employee engagement, coached senior leaders to be epic communicators, launched amazing Bots to increase productivity and engagement, launched podcasts and much much more.



Learning to go it alone over the last year has been hard. 

But I’m still standing.

And 300 is thriving.

That’s what Phil wanted. 

Starting the company meant something to both of us and I’m proud to continue Phil’s legacy. 

It’s been the toughest year of my life, personally and professionally. 

I’ve had battles I didn’t expect to face. 

And it’s hard having board meetings on your jack jones without your epic business partner! 

Some amazing people have stepped up during that time who are definitely approaching Phil’s legendary status! My business coach and epic human being Jessica Lorimer. The clever Faye Levi who’s got a bit of the Phil strategy magic! And the dependable tech brain of Ricky Kalsi. 

Change at work is hard. It’s not always welcome. I’ve had to pivot, evolve, adapt and change. 

Phil’s unshakeable confidence and faith in me is part of me now and that’s his legacy living on. 

If you’ve never had a Phil in your career, then hopefully you’ve been a Phil to yourself and been your own cheerleader! Or maybe it’s time to step up and be a Phil to someone else. People remember that support and appreciation. They don’t remember so much of what you did at work but they DO remember how you did it.

And that’s what I learned from Phil I guess. Be a decent person. I try every day and fail a bit better each day. Because you know, we all have to phone mobile phone and utilities companies from time to time.

If you’ve got a colleague who makes your life infinitely easier and more fun at work, please drop them a thank you today.  

So here's to you Phil. Your legacy lives on in the wit you bestowed on us all, the projects you started and 300 has completed in your absence and the leaders that we're teaching how to communicate authentically and distinctively like you always did.

From 300 in remembrance,


Contact Caroline Watkin at to share your Phil stories! 

Caroline Watkin, Co-founder, 300 Communications


We’re hiring a Customer Support Assistant!

Over at 300 Communications Consultants, we’re hiring a Customer Support Assistant to play a key role in taking our business to the next stage of growth.

If you know a super keen, self-starter who can assist us in all aspects of managing the day to day running of our business then tag someone who’s a good fit, pass on the job description or complete an application via the email in the job description attached.

A bit about the role:

We’re looking for someone to help us with appointment management and customer service queries as well as supporting sales and marketing activity. This is a great opportunity to learn about cutting edge digital technology and communications from a highly experienced but fun team.

You can download the full job description here, but do feel free to ask us any questions via email, LinkedIn or Facebook. You can apply by sending your CV and a covering letter to 😁

About Caroline Watkin – 300 Co-founder

I’m a seasoned marketer and expert in communications. Whether that’s in the digital world of apps, mobile, social, blogs, web and email, or through the stuff you can hold in your hands: direct mail, brochures, guides or annual reports. I’m equally at home crafting brilliant internal communications for my clients.

At the end of the day, it’s about figuring out what you want to say, who you want to say it to and creating a message that suits the medium.

It sounds easy when you put it like that but if we’re honest most consultants don’t help their clients say anything memorable. And that’s what makes me different from everyone else.

I help businesses answer the seemingly simple, but toughest questions: what’s the key thing your business wants to stand for, what’s its unique story and how do you tell that story in a way that makes sense to customers and investors?

For example, at Robert Walters, this global recruitment group was lucky enough to sponsor the iconic rugby brand: The British & Irish Lions. I created a campaign that spoke to the joint values of the recruitment brand: Robert Walters and The Lions. The campaign engendered genuine emotion, take a look here.

We went from 300 to 20,000 Facebook likes had 45% of our audience talking about us, reached 50,000 unique web visitors in 4 months and received 18,000 YouTube views.

But I think what really makes me stand out is that I have lots of great ideas and know how to execute them. Don’t just take my word for it, take a look at the interview guide I created in Manga style for the Japanese market.

My key skills:

Marketing, communications and content strategy with a proven track record of delivering campaigns. Workplace by Facebook expert with the ability to coach board members to develop their own authentic voice.

Give me a call

If you want to talk communications, Workplace by Facebook, horses or salsa dancing, give me a call today on + 44 (0) 7946 524 304 or email

About 300

We’re a creative communications agency.

Let us tell you why we’re a bit different.

For one, we’ve been in your shoes – we’re not ‘agency’ people.  We are senior digital communications specialists who’ve worked at the coal face of marketing and communications for the past 20 years. 

Poacher turned gamekeeper if you like. Frustrated by agencies (big and small) who didn’t get the commercial realities of our business, or who failed to deliver truly mobile website design, we realised we had some unique insights. 

In fact, we felt so passionately that it set us on a bit of a mission to prove ourselves.  And that’s how 300 came to be.  Now we work with a range of clients from consumer brands, and food manufacturers to professional services.

We truly understand digital communications, we can deliver on the detail needed to create internal communications, websites, email, apps, digital publications, and we can stop you making expensive mistakes. 

But we also understand how to integrate your on and offline presence, internally and externally to make one coherent brand story.  It’s surprising how many agencies say they can do this but actually fail to deliver.   

We can help set your course with strategy and planning, for your whole business or a campaign. And we’re dab hands at creating beautiful words and pictures that will bring your social, website or internal campaigns to life.  

We’re passionate Workplace by Facebook partners:

  • We link your business drivers and values to your Workplace strategy so you can achieve real results.
  • We won the Best Workplace Launch at the Workplace Transform Awards for our innovative use of the platform.
  • We are unique in offering deeply integrated Chief Workplace Officer services.

Oh and we’re big fans of the Spartans legend where a bit of smart thinking from a bunch of determined die-hards beat the might of the Persian army.

Give us a call on 07813 159019, or drop us a line and see how our commercial creativity can help your business today. Find out more about 300  founders Caroline Watkin and Phil Jenkins.

About Phil Jenkins – 300 Co-founder

I’ve got a Computer Science Masters degree so I’m fluent in ‘geek’ but I’m a creative marketer too. ‘Creative’ has to be one of the most over-used words, so why should you believe me?

Well, for one I’ve been advising companies and delivering creative digital strategies that really work for over 25 years.

As digital marketing director at Robert Walters Group I implemented Workplace by Facebook for three global brands and over 4000 staff, an enterprise-level Adobe content management system, launched over 200 websites in 10 languages across 28 countries, created award-winning apps and was named in the global top 3 #mostsociallyengaged recruitment company on LinkedIn, three years running.

One of my favourite projects solved the problem of Japanese job seekers being nervous about interviewing at Western companies. I pitched the idea of a Manga style interview guide to Robert Walters’ Japan business.

I secured the funding, created a unique user interface, delivered great content and launched it to market. It was named one of the Telegraph’s top apps – in good company with the Economist, BBC News, and Flipboard.

I have a unique ability to solve business problems through creative digital communication. I see to the heart of an issue and help others do the same. It’s proved to be my most valuable asset. Now I work with a range of clients from Finsbury Food Group, SRM and Samaritans.

Phil’s past lives

My past lives include: professional sailor, art school grad, photographer and computer geek.  I like to think this makes me a little smarter than the average bear. It certainly gives me the fire to implement new ideas and stand behind them.

My core skills:

Award-winning communications and digital marketing. From strategy to delivery across a global audience.

Four Phil facts

  • I’m the one who people turn to in a crisis
  • You can put me in front of the board, marketers, designers and geeks
  • I love kite-surfing, sailing, falling off surfboards, Monocle magazine, and my kids
  • And I tell a good tale (all those years at sea)

If you want to talk workplace transformation, digital communications or falling off surfboards, get in touch.

Get in touch

Give Phil a call on + 44 (0) 7813 159019 or email