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Seahorse Sailing Magazine

October 1, 2017 | Social Media

Seahorse Sailing Magazine
Facebook Management

Objective
Seahorse is the authority publication dedicated to sailboat racing and the only magazine with a completely international ‘no national’ reach.  The core objective was to grow Facebook engagement, audience reach and subscriptions to the magazine.

Audience
Yachting owners and serious enthusiasts with a high level of sailing knowledge. International demographic.

The challenge
Partnering with the editorial team to extend engagement digitally across a highly international audience. Launched a sailor of the month contest to grow awareness, audience and to drive subscriptions.

What we did

  • Facebook post themes and strategy
  • Facebook posting and community management

Outcomes

  • Significant uplift in subscriptions
  • High engagement on posts:
    • Sean Hagen sailor of the month post/article:
      • 92k reach, 18% engagement, 1.1k traffic to the website
    • Santiago Large sailor of the month thank you post:
      • 41k reach, 14% engagement

What the client said

“A blessed relief to find someone who gets it about online marketing – that it is about increasing revenue and that it is not about looking cooler than the next guy.”
Andrew Hurst, Editor Seahorse Sailing Magazine, Publisher,
Fairmead Communications