We recently attended the Social Media, PR & Comms forum and whilst we were networking asked top brands their social predictions for 2018. Companies attending included: UKTV, Levis, Ben & Jerry’s, Jaguar Land Rover and Lad Bible Group.
Here’s our edit of what the top brands are saying:
Let users be the story
User generated content will grow in importance as brands relax control and let users come to the fore.
For Gumtree, this meant contacting a user who’d bought chairs for her wedding and helping her get more items for her wedding which led to a video of the whole event, supporting their campaign. #gotitongumtree
Better, shorter more authentic video
All brands are finding the social world ever more competitive, content has to keep pace and must ‘stop the scroll’. We’ve all apparently got 8 second attention spans so you can see why brevity is critical.
Think you can’t explain a concept in less than 8 seconds? The preview clip from Star Wars, Rogue One is a classic.
Sweating your assets is key, so a 60 second ad can be cut down to 7 seconds on Twitter so it plays in feed.
Growth in closed networks
There are 10m Snap Chat users in the UK, 60% are aged 13-24. They may have Facebook profiles but Snapchat is where they’re interacting with their friends and following brands. The key message is brands need to be agile to keep pace with inevitable change.
With the rise of Instagram Stories (24hr content, blink and you’ve missed it) brands need to be ever more authentic and adaptable. Facebook Stories doesn’t seem to be taking off as yet but more users are adopting Facebook Live.
Facebook messenger campaigns will become a growth area next year, this functionality is already available for brands to integrate with their paid for campaigns.
Rise in bots and artificial intelligence
Most brands were adamant real people will remain the core of their customer service but more and more are using bots to smooth out problems in the customer journey. Think about you could make intelligent use of this for your brand.
To find out more about the latest trends, give us a call on 07813 159019 to see how they apply to your brand.